DIGITAL MARKETING

Course Overview

The Digital Marketing course at Careerpoint is designed to equip you with the knowledge and skills required to excel in the fast-paced world of online marketing. Whether you’re a beginner or a professional looking to refine your expertise, this course offers a blend of theoretical foundations and practical applications that will empower you to drive successful digital marketing campaigns.

Course Curriculum

1. Introduction to Digital Marketing

   • Understanding the digital marketing landscape.
   • The role of digital marketing in modern business strategies.
   • Overview of various digital marketing channels and tools.

2. Market Research & Consumer Behavior

   • Identifying target audiences and understanding consumer behavior.
   • Conducting market research using digital tools.
   • Developing buyer personas and customer journey mapping.

3. Search Engine Optimization (SEO)

   • Introduction to SEO and its importance in digital marketing.
   • Keyword research and optimization strategies.
   • On-page and off-page SEO techniques.
   • Understanding Google algorithms and ranking factors.
   • Monitoring and improving SEO performance.

4. Content Marketing

   • Crafting compelling content that engages and converts.
   • Understanding different content types: blogs, videos, infographics, etc.
   • Content strategy and planning.
   • Distribution channels and content promotion.
   • Measuring content effectiveness and ROI.

5. Social Media Marketing (SMM)

   • Introduction to social media platforms and their role in marketing.
   • Creating and managing social media campaigns.
   • Audience engagement strategies and community management.
   • Social media advertising: Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
   • Analytics and performance tracking on social platforms.

6. Email Marketing

   • Understanding the fundamentals of email marketing.
   • Building and segmenting email lists.
   • Crafting effective email campaigns: design, content, and CTAs.
   • Automation and drip campaigns.
   • Analyzing email campaign performance.

7. Pay-Per-Click (PPC) Advertising

   • Introduction to PPC and how it fits into a digital marketing strategy.
   • Setting up and managing Google Ads campaigns.
   • Keyword bidding strategies and budget management.
   • Crafting compelling ad copy and designing landing pages.
   • Measuring and optimizing ad performance.

8. Affiliate Marketing

   • Understanding affiliate marketing and its role in digital strategy.
   • Building and managing affiliate programs.
   • Selecting and working with affiliate partners.
   • Tracking and analyzing affiliate performance.

9. Analytics and Data-Driven Decision Making

   • Introduction to digital marketing analytics tools (Google Analytics, etc.).
   • Tracking and measuring campaign performance.
   • Understanding key metrics: CTR, conversion rate, bounce rate, etc.
   • Using data to optimize marketing strategies and improve ROI.

10. Mobile Marketing

    • Overview of mobile marketing strategies.
    • Understanding mobile user behavior.
    • Mobile SEO and app store optimization (ASO).
    • Crafting SMS and in-app marketing campaigns.

11. Online Reputation Management (ORM)

    • Importance of managing online reputation.
    • Strategies for monitoring and responding to online reviews.
    • Crisis management and maintaining a positive brand image.

12. Capstone Project

    • A hands-on project where you’ll develop and execute a complete digital marketing campaign.
    • Application of all the skills learned during the course.
    • Peer reviews and feedback from instructors.

Why Choose Careerpoint for Digital Marketing?

• Industry-Experienced Instructors: Learn from digital marketing professionals with real-world experience and insights.
• Practical Learning Approach: Engage in real-life projects and case studies that prepare you for the industry.
• Comprehensive Coverage: From SEO to social media, our course covers all aspects of digital marketing.
• Flexible Learning Options: Choose between on-campus and online classes to fit your lifestyle.
• Career Support: Access our career services for help with job placements, resume building, and interview preparation.

Who Should Enroll?

• Aspiring Digital Marketers: Those looking to start a career in digital marketing.
• Entrepreneurs & Business Owners: Individuals wanting to promote their business online.
• Marketing Professionals: Those looking to enhance their skills and stay updated with the latest trends.
• Freelancers: Individuals seeking to offer digital marketing services independently.

Course Duration

• Full-Time Track: 10 weeks of immersive training.
• Part-Time Track: 20 weeks for those needing a more flexible schedule.

How to Enroll

Take the next step in your digital marketing career with Careerpoint. Enroll Now to secure your place in our upcoming course. Spaces are limited to ensure a personalized learning experience.